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Director, Product Marketing

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.

Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.

Role Summary:

As Director of Product Marketing, you will serve as the primary voice of the product in the market, developing positioning and go-to-market strategies that resonate with target audiences while reinforcing the company's new brand identity across all channels. In this role, you will lead efforts to align sales and marketing under a unified message, evolve brand and product strategy, collaborate with leaders in Marketing, Product, and Sales, and manage a Product Marketing team to deliver cohesive, differentiated storytelling and execution

Responsibilities

  • Develop clear, differentiated product positioning and messaging that ties Filevine’s ecosystem to customer needs and market opportunities.
  • Align sales and marketing on unified, on-brand messaging and storytelling across all channels.
  • Partner with Sales Enablement to create compelling materials and deliver training for sales teams.
  • Lead end-to-end go-to-market (GTM) strategies for product launches and feature rollouts, including planning, execution, timelines, goals, and success metrics.
  • Own the evolution of product naming conventions and hierarchy to ensure consistency and brand alignment.
  • Drive cohesive product narratives across marketing, sales, and customer communications while building programs to boost adoption, engagement, and retention.
  • Map customer journeys to reduce friction, maximize deal size, and identify growth opportunities; collaborate with sales and executives on optimal pricing and packaging.
  • Track key KPIs (adoption, engagement, NPS, retention, win/loss) and establish a formal win/loss analysis program to refine GTM strategies, digital campaigns, and product direction.
  • Lead and mentor the Product Marketing team in conducting market/competitive research, developing and validating personas, creating collateral (one-pagers, eBooks, white papers), and executing product/feature launches and adoption initiatives.

Qualifications

  • 5+ years of experience in product marketing leadership, preferably in B2B tech or SaaS
  • Proven track record leading GTM strategy, launch execution, and messaging development
  • Exceptional storytelling ability rooted in customer insight and data
  • Strong cross-functional collaboration across Product, Sales, and Marketing teams
  • Strategic and analytical mindset with a focus on measurable business outcomes
  • Bachelor’s degree in Marketing, Business, or related field

Nice to Have

  • Experience in product management or sales enablement
  • Prior success supporting a rebrand or brand evolution initiative
  • Familiarity with legal tech, SaaS platforms, or enterprise software
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Filevine is an Equal Opportunity Employer. Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job. Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class. Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at [email protected]

Cool Company Benefits:
- A dynamic, rapidly growing company, focused on helping organizations thrive 
- Medical, Dental, & Vision Insurance (for full-time employees)
- Competitive & Fair Pay
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Opportunity to learn from a dedicated leadership team
- Top-of-the-line company swag

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Filevine will handle your personal information according to what’s outlined in our Privacy Policy.

Communication about this opportunity, or any open role at Filevine, will only come from representatives with email addresses using "filevine.com". Other addresses reaching out are not affiliated with Filevine and should not be responded to.